When the world is at war, music doesn't stop. BEATS DUBAI is not an event. It is a response — a transmission of culture, unity, and humanity through sound.
THREE PILLARS
What We Stand For
Every beat we drop. Every artist we showcase. Every dirham we generate. It all serves one mission.
01
🎵
EVENTS
Curated cultural experiences — not club nights. Each BEATS DUBAI event carries the Frequencies of Peace message.
→ LIVE CULTURAL EVENTS
02
📡
THE UNDERGROUND CODE
UAE's only platform for undiscovered underground talent. Border to Border B2B format inside every event.
→ UAE TALENT PLATFORM
03
✊
ADVOCACY
Fighting for Dubai's music community. 10% of every event's revenue goes directly to musicians and hospitality workers displaced by conflict.
→ 10% TO COMMUNITY FUND
"When the Titanic was sinking, the musicians kept playing. Not because they had to. Because music was the only thing left that made people feel human."
— THE SOUL OF BEATS DUBAI
THE FOUNDATION
Built on Real Ground
2023
DUBAI TOURISM ENGAGED
12+
GOVERNMENT EMAILS
200+
NATIONALITIES IN DUBAI
10%
TO COMMUNITY FUND
OUR STORY
One Person. One City. One Mission.
DJ RADAR (Renjith C.B) is a Dubai-based DJ with 17+ years inside the UAE's tourism, event, and entertainment industries.
In 2023 — before Untold Dubai, before Tomorrowland — he submitted a proposal directly to the CEO of Dubai Festivals and Retail Establishment. Dubai Tourism's senior leadership personally engaged. The Zoom call was confirmed.
BEATS DUBAI: Frequencies of Peace is the evolution of that vision. A music movement that answers conflict with culture, community, and sound.
CREDIBILITY RECORD
2023
Dubai Tourism EngagementCEO office of Dubai Festivals personally replied to the original proposal within days
31
Slide Presentation DeckReviewed by Miguel Graciani, Senior Manager Festivals and Events Development, Dubai Economy and Tourism
12+
Documented EmailsFull correspondence including Zoom call confirmed for September 25, 2023
17+
Years in UAETourism, events, entertainment, transportation — including Expo 2020
THE JOURNEY
How We Got Here
AUG 2023
Dubai Electroverse Proposal Submitted
DJ RADAR submitted the world's first Dubai-focused mega EDM festival concept directly to Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment. The CEO's office personally replied within days.
SEP 2023
Dubai Tourism Zoom Call Confirmed
Miguel Graciani, Senior Manager Festivals and Events Development, reviewed the 31-slide deck, provided the official sponsorship portal, and confirmed a 30-minute Zoom call for September 25, 2023.
2023–25
Dubai's Festival Economy Launches
Untold Dubai, Tomorrowland, Ushuaia, Terrasolisis all launch — validating exactly what DJ RADAR proposed. The vision seeded an entire ecosystem.
APR 2026
BEATS DUBAI: Frequencies of Peace Launches
The vision evolves. A music movement with a humanitarian mission, a talent platform, a loyalty system, and a community that moves together.
"Dubai sits at the crossroads of East and West. 200+ nationalities. Every language. Every culture. BEATS DUBAI gives that city a soundtrack — and gives the world a signal that music speaks louder than war."
— DJ RADAR, FOUNDER · BEATS DUBAI
UPCOMING
Events
Every BEATS DUBAI event is a transmission. A message sent through sound to every person who has lost something.
10%
COMMUNITY FUND
10% of every dirham generated goes directly to musicians and hospitality workers affected by conflict. When you attend — you give.
📡 SCANNING... SIGNAL DETECTED
INTERCEPTING SOON
FREQUENCIES OF PEACE · VOL. 1
The first BEATS DUBAI event is being calibrated. Register your community membership for first access.
TBC
2026
FREE ENTRY
THE UNDERGROUND CODE
SHOWCASE VOL. 1 — BORDER TO BORDER B2B
📍
Dubai — Venue TBC
🎵
5 UAE underground artists · Live B2B format
🎟
Free for BEATS DUBAI community members
FREE ENTRYUAE TALENTB2B FORMAT
EVT
NIGHTS
BOOKABLE
BEATS & RIDES
ARRIVE IN STYLE · EVERY EVENT NIGHT
🚗
Luxury limo pickup from anywhere in Dubai
🎵
BEATS DUBAI playlist playing inside the car
💎
AED 150–300 per ride · Tier members get discounts
LUXURYPRE-PARTYBOOKABLE
OFFICIAL TICKETING · BEATSDUBAI.TICMINT.COM · @BEATSDXBOFFICIAL
BEATS DUBAI LOYALTY
The Frequency Tiers
Attend events. Earn your tier. Unlock real benefits. The more you come — the deeper you go.
7
EVENTS ATTENDED
FREQUENCY LOCKED
BEATS DUBAI Frequency Card — physical branded card
Priority entry — skip the queue always
10% off all Beats and Rides bookings
Name on The Underground Code digital wall
Inner circle WhatsApp community access
14
EVENTS ATTENDED
SIGNAL CARRIER
Everything in Tier 1 PLUS:
Free BEATS DUBAI T-shirt
Featured on @beatsdxbofficial Instagram
1 free Beats and Rides pickup per month
VIP table access at one event per month
Backstage at Underground Code showcases
10% door revenue share when you bring 10+ people
30
EVENTS ATTENDED
YOU ARE BEATS DUBAI
Full Ambassador title
Co-branded content across all accounts
Revenue share on every event you promote
Beats and Rides partnership opportunities
Invited into event planning circle
REFERRAL PROGRAMME
Bring People. Earn Rewards.
Every member gets a unique referral link. Share it. When someone registers through your link — you earn. Automatically tracked.
1–4
REFERRALS
Community Recognition
5
REFERRALS
Free Event Entry
10
REFERRALS
Entry + T-Shirt
20
REFERRALS
Entry + Shirt + Ride
50
REFERRALS
Ambassador + Revenue Share
RADAR STYLE
Dressed in Frequencies
Wear black with any UAE colour and you are one of us. Guests dressed in Frequencies get priority entry — no queue, no waiting.
BLACK
UAE RED
UAE GREEN
GOLD
WHITE
DRESSED IN FREQUENCIES — BENEFITS
✓ Priority entry — skip the queue ✓ Featured on BEATS DUBAI Instagram stories ✓ Best dressed wins a free Beats and Rides pickup ✓ Counted towards your loyalty tier
BEATS DUBAI MERCH
Official BEATS DUBAI T-shirts available exclusively at events. Dark luxury design. Limited quantity per night.
AED 75 per shirt · Event nights only
BEATS DUBAI PRESENTS
Beats & Rides
The ride is the pre-party. Arrive in a luxury limo with the BEATS DUBAI frequency playing. Your entrance is your statement.
🚗
Luxury Limo Pickup
Door-to-door from anywhere in Dubai. Saloon, SUV, or stretch available.
🎵
BEATS DUBAI Soundtrack
DJ RADAR curated playlist playing inside. Your ride starts the experience before you arrive.
📸
Arrival Content
With your permission, your arrival is filmed and posted on @beatsdxbofficial. You become part of the movement.
💎
Tier Member Discounts
Frequency Locked: 10% off. Signal Carrier: 1 free ride per month. Ambassador: partnership rate.
PRICING PER RIDE
MARINA / JBR
150
AED ONE WAY
BUSINESS BAY / DOWNTOWN
180
AED ONE WAY
DEIRA / BUR DUBAI
200
AED ONE WAY
SHARJAH / OUTLYING
280
AED ONE WAY
BOOK YOUR RIDE
✅ BOOKING REQUEST RECEIVED. WE CONFIRM YOUR RIDE ON WHATSAPP WITHIN 1 HOUR.
B2B SERVICES
RADAR Night Consulting
Running a venue in Dubai? RADAR Night Consulting helps clubs build consistent programming, themed nights, and crowd systems that work. BEATS DUBAI is the proof of concept.
Event Programming
Weekly and monthly calendars. Theme nights, concept development, talent booking.
Crowd Strategy
Community building, WhatsApp network activation, referral systems.
DJ and Artist Sourcing
Access to The Underground Code talent network.
Social Media Direction
Content strategy and Instagram growth for venues.
VENUE ENQUIRY
✅ ENQUIRY RECEIVED. DJ RADAR WILL CONTACT YOU WITHIN 24 HOURS.
JOIN THE MOVEMENT
Register Free
Become a BEATS DUBAI community member. Priority event access, early announcements, free entry to Underground Code showcases, and your unique referral link.